The Advisor
Turning insight into transformation.Helps people move together toward a shared purpose, guided by insight into what matters to them. Shapes quietly and reflectively, sensing what lies beneath the surface before acting.
Identity shapes possibility
It all starts with identity.
It all starts with identity.
And what you believe about yours.
Who are you? And how much of what you believe about yourself is actually true? How would you know?
Think about the words others have used to describe you. The labels you’ve accepted. The things you’ve been told about who you are, what you’re good at and what you’ll never be. Then think about the sense you have of yourself on the inside, the one those words don’t always match. When the two pull in different directions, it’s hard to know which one to trust, and living in that gap can be a quiet, constant struggle.
That tension shapes our confidence, the choices we make, the opportunities we pursue and the way we show up in the world. And too often, the words we hear from others are the ones that win.
Over time, they become our identity. A story we live by, often without questioning how accurate it really is.
These words shape us more than we realise.
FITT16 makes identity understandable
There’s a deeper truth to who you are. And now we have a way to explore it.
Beneath the labels, expectations and experiences is something uniquely yours.
A psychological makeup that shapes what drives you, how you think, what you need and what you’re naturally trying to contribute.
FITT16 brings together established psychological frameworks to create a detailed picture of that makeup. Giving you the language to recognise your individuality, understand your intentions and appreciate the genius in how you’re wired.
Because knowing who you are changes what you believe is possible.
AI makes identity actionable
Your identity is something you can work with. And now, you can put it to work immediately.
For years, understanding ourselves meant learning frameworks, interpreting reports and mastering the language of personality before we could apply what we’d discovered.
AI changes that. And through the FITT16 apps, it’s available to you now.
FITT16 gives AI a detailed understanding of your psychological makeup, allowing you to explore what that understanding means in almost any situation.
- A difficult relationship.
- A career decision.
- A challenge at work.
- A new opportunity.
- A part of yourself you’ve struggled to understand.
You don’t have to learn all the terminology or figure out how everything fits together.
You can simply start with what you are dealing with right now, so that you can navigate the situation in the most authentic way possible.
The whole of who you are becomes the reference you can draw on, wherever life takes you.
The 16 archetypes
Sixteen archetypes. Sixteen ways of contributing.
The word archetype comes from the Greek arkhétypon: the original pattern. Each FITT16 archetype describes the value a person is trying to bring: what they set out to create, and how they naturally go about it. It is a starting point for a conversation, not a label.
The Organizer
Bringing people and purpose together.Brings people into harmony around a common goal. Leads with warmth and strategic clarity, so that the group goes further than any individual could.
The Mastermind
Designing the future before it happens.Achieves exceptional results by designing systems that hold up under changing conditions. Works reflectively and independently, seeing the pattern long before others can.
The Strategist
Where vision meets execution.Achieves exceptional results through a dynamic, purposeful approach. Leads from the front, aligning people and resources until the plan becomes the outcome.
The Mentor
Where values meet imagination.Works toward a positive impact on people and society. Shapes thoughtfully, seeing both the larger system and the human story within it.
The Champion
Opening up what is possible.Seeks a positive impact on society by inspiring people toward new possibilities. Leads through ideas and conviction, helping others see a future they had not imagined.
The Intellect
Understanding how things truly work.Crafts new, useful methods through deep understanding. Works thoughtfully through complex systems, building frameworks that explain and improve how things work.
The Innovator
Reinventing how things are done.Crafts innovative, useful methods and tests them against the world. Leads through ideas, challenging convention and proposing alternatives even when the current system appears to work.
The Crafter
Creativity with quiet confidence.Supports people emotionally through what they make and how they make it. Works quietly and practically, letting care and craftsmanship speak.
The Enthusiast
Bringing energy to shared experience.Supports people emotionally by making experiences engaging and shared. Leads through presence and action, lifting the energy of those around them.
The Technician
Making complexity work.Solves practical problems flexibly and precisely. Works calmly and independently, diagnosing what is wrong and fixing it, often before others have noticed.
The Pioneer
Acting while others are still deciding.Solves practical problems through decisive action. Leads from the front, moving quickly to take opportunities as they appear.
The Partner
Quiet strength, steady care.Provides accountable service in partnership with others. Works quietly and dependably, bringing care to every detail so that people can rely on the outcome.
The Promoter
Building community around shared effort.Provides accountable service by bringing people together. Influences directly and warmly, recognising effort and building the community that holds a group together.
The Pragmatist
Consistent results, every time.Achieves exceptional results through a regulated, reliable approach. Works through proven methods and stable conditions, so that a result achieved once can be achieved every time.
The Marshal
Bringing order to progress.Achieves exceptional results through structure and clear standards. Influences directly and decisively, organising people and process toward the goal.
Where do you want to start?
Discover your archetype.
One of sixteen archetypes, from your CliftonStrengths® Full 34.
Free
Discover my archetypeGet the Blueprint.
Your Navigator Blueprint: sixteen pages on your archetype, individualised for you.
$27 one-off + applicable tax
Get my BlueprintGet the apps.
MyNavigator for you and Herding Cats for your team. See them below.
See the apps ↓
Your genius. Appreciated.
2orientations
4groups
16archetypes
∞perspectives
The Navigator Blueprint
Who you are, written down.
Your Navigator Blueprint is a sixteen-page reference: your archetype, individualised for the specific way you shape the world. It names your core intention, how you take in the world and make decisions, what you need from others, and where your contribution is most likely to be misread.
It is designed to be read, returned to and shared. Give it to your manager, so they see what you are trying to bring. Share it with your partner, so they understand why you go about things the way you do. Or keep it for yourself, as an honest reminder of who you are when life gets noisy.
Inside your Blueprint
- Your archetype and core intention
- How you make sense of your world
- What you need from the people you work with
- How trust builds for you
- Where your talents become purposeful
- The conditions you need
- Closing the gap between intention and impact
- Key reflection questions
- Sixteen ways of seeing the world
- Where collaboration flows, and where it takes work
- Your personal manifesto
$27one-off + applicable tax · a report, not an app
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How it works
Three steps, from the results you already have.
- 01Have your Full 34 ready.
Take CliftonStrengths® with Gallup if you haven’t already. If you only have your Top 5, unlock your Full 34; there is no need to retake it.
- 02Upload and meet your archetype.
Your archetype is identified from your results. The PDF is deleted once your results are extracted.
- 03Go deeper.
Get your Navigator Blueprint, then bring the frame into the rest of your life with the apps built on FITT16.
Not taken it yet? Take CliftonStrengths 34 with Gallup
Built on FITT16
One frame. Applied where you need it.
Each app brings the same idea, intention before judgement, into a specific part of life.
For you · Find your way.
MyNavigator
Navigate every part of your life with a companion that knows your archetype. Think through tricky situations, see the people you care about through their intention as well as their behaviour, and make better decisions, so your best life is no longer an aspiration.
Explore MyNavigator →For teams
Herding Cats
Bring the frame to your team. Understand the person before you judge them, so every colleague’s contribution counts.
Visit Herding Cats →
For rugby
Blindside
Bring the frame to rugby. Players and coaches see the intention behind what happens on and off the field.
Coming soonMore to come
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The next context
New apps appear here.
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About the founder
“For fifteen years I watched capable people being misread, and misreading each other. I built FITT16 so that everyone can see the genius they bring.”
Simon Hurry built FITT16 from fifteen years of work with leaders, professionals and teams at the intersection of talent, behaviour and purpose. Again and again, the people he worked with were not short of capability. They were being judged on an incomplete picture, often by themselves.
Explore the methodologyIn their words
What people found in their archetype.
“Your process deepened my awareness of Self, revealing obstructions and erroneous assumptions. I feel empowered, hopeful and expansive.”
Renea · Small business owner“For the first time, I’m reading a Strengths report that talks about who I BE, rather than what I DO.”
Liz · Strengths coach“When I read my FITT16 report, I was struck with a deep sense of happiness that all those parts of me seemed to belong perfectly.”
Fleur · Healing coach“This AI is sharp! Reading the report gave me the clues on what I need to do to fix things.”
Darron · Regional investment head“He shared it on the family group and there’s been lots of discussion. Wish I had a FITT16 when I was 21!”
Stephen · General manager (retail)“The AI coach is amazing. Loved conversing with it for hours as it helps me generate a lot of insights and clarity.”
Alvin E.
Begin
Understand yourself. Appreciate your genius. Create your remarkable life.
Less time working out who you are. More time bringing it.
Discover my archetype — freeQuestions
Before you begin.
What do you mean by genius?
Not a score, and not a gift some people have and others don’t. In FITT16, your genius is the particular value you are oriented to create: the intention behind how you think, relate and act at your best. Everyone has one. The work is seeing it clearly, in yourself and in others.
Can I discover my archetype for free?
Yes. Register a standard FITT16 account, add your Full 34 results and see your archetype with a short overview, free. Free discovery includes agreeing to receive further insight emails from us. It does not include the Navigator Blueprint.
What if my archetype does not feel right?
That is a reasonable question. Your archetype does not describe perfected behaviour or what you have learned to do well. It describes your underlying intention at your best: the direction you are naturally trying to move toward, even when conditions are difficult. If another archetype fits better, email us and we will review it with you.
Is FITT16 connected to CliftonStrengths® or Gallup?
FITT16 is an independent, proprietary methodology. Using its own method, it identifies patterns within the ranked talent profile you supply and the archetype that fits you best. FITT16 is not affiliated with, endorsed by, or sponsored by Gallup or the CliftonStrengths® assessment. CliftonStrengths® and Gallup® are trademarks of Gallup, Inc.
Is my data private?
Your Full 34 CliftonStrengths® report is used only to identify your FITT16 archetype, and the PDF is deleted as soon as your results have been extracted. Your data is stored in the EU and is never sold. Conversations with your AI Companion are processed by Anthropic (Claude), which does not use them for training, and chats are deleted after 24 hours.